AIA, Raising Cane's Chicken Fingers announce partnership
June 4, 2015 by Jose Garcia, AZPreps365
The Arizona Interscholastic Association and fast-food chain Raising Cane's Chicken Fingers announced a partnership Thursday.
As a new sponsor, Raising Cane's Chicken Fingers will host the AIA's popular Friday Night Football Wrap Up Show and receive other marketing rights as well, according to the press release below.
PHOENIX – Arizona Interscholastic Association Executive Director Harold Slemmer today announced a partnership with national chicken finger chain Raising Cane’s Chicken Fingers.
The one-year deal will provide Raising Cane’s with exclusive digital, broadcasting, and in-game marketing opportunities during designated 2015-2016 AIA Championships, and will also brand Raising Cane’s as the Official Chicken Fingers of the AIA.
“We are excited about the partnership opportunities Raising Canes will bring to the AIA,” Slemmer said. “Being able to host live Friday night wrap-up shows during football seasons at select Raising Canes is an experience that we look forward to.”
Raising Cane’s will also team with AIA to present the AIA Football Game of the Week every Friday during football season. Along with on-site signage and other game day promotions, Raising Cane’s will also be featured on NBC Sports Radio 1060 AM and the AIA Friday Night Wrap Up Show on Arizona Sports 98.7 FM, where Raising Cane’s will also have the opportunity to host two live shows.
Raising Cane’s will also sponsor the weekly Saturday morning AZPreps365 Radio Show.
“Our entire team is passionate about sports and we have high school students in our restaurants daily,” Raising Cane’s Southwest Franchise Partner Justin Micatrotto said. “This is the best way for us to stay connected and share a common love with our guests every week.”
The agreement provides Raising Cane’s with recognition on the AZpreps365.com digital portal for Arizona high school athletics.
Organizations interested in learning more about sponsoring Arizona high school athletics through the AIA should contact Frankie Acosta, General Manager of AIA Sports Properties, at (602) 385-3828. AIA Sports Properties is managed by Charlottesville, VA-based Rockbridge Sports Group.
About Raising Cane’s Chicken Fingers®:
Founded in Baton Rouge in 1996, Raising Cane’s Chicken Fingers® has more than 180 restaurants in 17 states. The company has ONE LOVE®—quality chicken finger meals—and is known for its unique business model, exceptional customer service and active community involvement. Franchise partners MRG Marketing & Management, Inc., own and operate all 17 restaurants in the Southwest, and are committed to serving all individuals in both its restaurants and surrounding communities, with a particular emphasis on education, pet welfare, active lifestyles, feeding the hungry and business development. For more information, visit raisingcanes.com/franchise/MRG.
About the Arizona Interscholastic Association
The AIA is a voluntary association of public and private high schools which was established by and is responsible to its members. The democratic governance of the AIA provides representation and input opportunities to all its member schools through their governing board members, administrators and teachers who serve on the Legislative Council, Executive Board and ad hoc committees. Visit www.azpreps365.com and www.aiaonline.org to learn more.
About Rockbridge Sports Group
Rockbridge Sports, Media and Entertainment LLC (dba Rockbridge Sports Group) is pioneering a new model in collegiate multi-media rights management, empowering clients to retain ownership and control while maximizing value from brand association and athletic programming in fast-changing digital and traditional environments. To learn more about Rockbridge Sports Group, visit www.rockbridgesports.com.
Brian Bolitho, Director of Buisiness Media, AIA David Johnston, Rockbridge Sports Group
Justin Micatrotto, CMO,MRG Marketing & Management, Inc